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21 " Everything that the customer experiences is the product. This is something that both media companies and product startups don’t understand. "
― Laura Busche , Lean Branding
22 " Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. — David Ogilvy "
23 " If the Product Is Good, It Will Naturally Attract Customers "
24 " consumers are not a piece of code. You can’t just query them into action. "