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Brand Thinking and Other Noble Pursuits QUOTES

Brand Thinking and Other Noble Pursuits QUOTES

1 " If you can make a compelling argument, and win enough minds, and if you can transform various parts of our world sufficiently, then the moment belongs to you. "

― Debbie Millman , Brand Thinking and Other Noble Pursuits

2 " I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do. "

― Debbie Millman , Brand Thinking and Other Noble Pursuits

3 " The commercial, anthropological, and sociological branding process that professionals engage in now creates visceral distinctions to evoke immediate responses in people. "

― Debbie Millman , Brand Thinking and Other Noble Pursuits

4 " Here’s what the moment of inspiration did. It assembled these cultural meanings in this particular package for this particular group at this particular cultural moment. "

― Debbie Millman , Brand Thinking and Other Noble Pursuits