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1 " I took care of the next guy in line while I checked out the girl who was boxing up a pecan pie and decorating it with some sort of fancy ribbon. Watching her wouldn’t be a hardship. She made the retro waitress uniform look good. If she looked as good from the front as she did from the back, maybe I would ask her out.She turned around and handed the box to the customer at the counter and my world turned sideways. It was Delia. My little sister’s annoying best friend. The girl who was practically a member of my family. When had she become hot? I blinked, hoping maybe I’d seen wrong. Nope. Same blonde hair with hot pink stripes, which I’d always thought was stupid. Now, wearing the Pie Princess tiara and some sort of glittery lip gloss she looked wild and kind of sexy. And that was just wrong. "
2 " In the market economy the consumers are supreme. Consumers determine, by theirbuying or abstention from buying, what should be produced, by whom and how, ofwhat quality and in what quantity. The entrepreneurs, capitalists, and landowners whofail to satisfy in the best possible and cheapest way the most urgent of the not yetsatisfied wishes of the consumers are forced to go out of business and forfeit theirpreferred position. In business offices and in laboratories the keenest minds are busyfructifying the most complex achievements of scientific research for the production ofever better implements and gadgets for people who have no inkling of the scientifictheories that make the fabrication of such things possible. The bigger an enterprise is,the more it is forced to adjust its production activities to the changing whims andfancies of the masses, its masters. The fundamental principle of capitalism is massproduction to supply the masses. It is the patronage of the masses that makesenterprises grow into bigness. The common man is supreme in the market economy.He is the customer “who is always right. "
― Ludwig von Mises , Economic Freedom and Interventionism: An Anthology of Articles and Essays
3 " A value-added step in a process is defined by three characteristics. First, the step must be something that the customer is willing to pay for. Second, the step must directly change the form, fit, or function of something to produce a product or service. The final characteristic of a value-added step is that it is so important that it must be done right every time to successfully produce the intended product or service. "
― , Continuous Improvement; Values, Assumptions, and Beliefs for Successful Implementation: It's All About the Culture
4 " If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed. "
5 " You are discovering the conversation that the customer wants to have, instead of the dreadfully limiting presentation you would have given him. And in doing so, you can help him to make a truly wonderful buying decision. "
6 " Bill arrives with a grin about something. Sure, he's got some jets for my machine and knows right were they are. I'll have to wait a second though. He's got to close a deal out in back on some Harley parts. I go with him out in a shed in back and see he is selling a whole Harley machine in used parts, except for the frame, which the customer already has. He is selling them all for $125. Not a bad price at all.Coming back I comment, " He'll know something about motorcycles before he gets those together." Bill laughs. " And that's the best way to learn, too. "
7 " Insurance business is about promises and trust. It is about delivering to the customer in times of need and if this cannot be imbibed in a professional neither him nor the industry will succeed. "
8 " RULE #1Market your business to the customer YOU WANT.Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?Focus on what you want to do and the clients you want, and market directly to them and only them. "
― Jana Elston , RETAIL LEGENDS: How to have more CUSTOMERS coming through your door FAST, Beauty Salon Tips
9 " Great companies know that customer relationships in these times call for more than just having a great product (or service) backed by a great sales team. Customers have to be wooed until they fall so deeply in love with your offering that they will ward off advances from potential suitors. No matter how well you perform as a business, there are little things that can cause the relationship with your customers to suffer. The companies, products and/or services that we love are those that “touch” us in the right places at the right times. After all, that is what “romancing” the customer is all about—feeing your way to the customer’s heart. "
10 " Solving the problem means helping the customer to understand why you’re the best person for the job "
― Chris Murray , Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
11 " Avoiding Chargebacks" Depending on the type of business, the frequency of charge backs will be higher for some businesses and more difficult to defend. Learning15 the proper way to handle a customer chargeback will help the owner and reduce the frequency. Having to pay charge backs can be very costly to the business owner resulting in losses. It could also be very discouraging to a new business owner knowing that he has to pay a penalty, as well as refund services rendered.It would be a good idea to be aware of the things about which your customers complain frequently and make it a goal to correct, improve, or remove it. It would be very unfortunate to learn of a damaging remark about your operation made on the Internet, rather than face- to- face.Make it a point to inquire of your customer whether he was dissatisfied. Make conversation with your customer and if the customer has a complaint, make every effort to resolve it as soon as possible. Charge backs could get very costly and sometimes settling the dispute with the customer could save you money. However, there will be times when the refund should not be given or attempts to settle this on the spot should not be made. The business owner will have to use his own judgment.Jesus counsels us to “Love your enemies, do good to them which hate you, Luke 6:27, (KJV).” No doubt some business owners will have difficulty doing this when the occasion arises, and some may have learned that this is the way to go. But, I encourage you to try this. As you do more and more business, you will find this to be a very necessary way for you to resolve conflicts in your business. It will be easier to do this than to resist, as Jesus said in Matthew 5:25 (KJV), “Agree with thine adversary quickly whilst thou art in the way with him.; lest at any time the adversary deliver thee to the judge, and the judge deliver thee to the officer, and thou be cast into prison.” Being cast into prison may be an extreme outcome, but we can avoid further conflicts if we would just humble ourselves and strive to resolve our conflicts. If it is any consolation, there are rewards for acting with love. Luke 6:35 says, “But love thee your enemies and do good and lend, hoping for nothing again; and your reward shall be great, and ye shall be the children of the Highest: for he is kind unto the unthankful and to the evil.” As one can see, business owners have a higher degree of responsibility because of the number of people with whom he/she interacts. "
12 " Hookers, Hondas and Hollywood all approach customers with a different mindset than the rest of the business world. Whereas most businesses talk about the importance of " customer service," agents, mechanics and people of the night talk about " servicing customers." It is an important distinction, as customer service is generally a reactive process in which professionals and businesses respond to the needs of their clients, while servicing customers involves exploration to discover what the customer needs in order to start firing all the cylinders. "
13 " Of more angst to drivers are the customer ratings systems imposed by the app companies. While most drivers do not have a problem with the notion of being rated, they are concerned that they will receive poor marks for circumstances beyond their control. Customers can give even the most earnest drivers bad ratings for any reason such as bumpy rides over pothole strewn roads, traffic congestion and passengers underestimating how much time they need to reach their destinations. Miscommunication between passengers and drivers can occur because passengers cannot speak the local language, are drunk, or fall asleep and cannot direct the driver to their remote destinations. Perhaps some passengers just do not like the ethnic group to which some drivers appear to belong. Circumstances such as these are clearly the fault of passengers who may rate drivers poorly nonetheless.Drivers with low ratings can be expelled from on-demand taxi services. This unfairness is compounded to the extent that drivers make large investments in their cars, insurance and fuel. Making drivers, who basically invested in a franchise, vulnerable to expulsion from a system because of unfair ratings seems to me to be a potential source of dissention or even litigation. Another concern associated with the taxi app business model is that drivers only have 15 seconds to respond to notices of pick up opportunities. Drivers that fail to respond in such tight windows lose the business. Repeat failures to make timely responses can result in temporary suspensions. This pressure, and related distractions associated with interacting with handsets, is applied simultaneously with all of the challenges of navigating traffic in a variety of weather conditions. Foremost, this is a driving hazard that imperils everyone in the vicinity. It also ties in with the ratings systems because drivers are only rated on the rides they complete. Drivers who claim rides but abandon the customer if it looks like the pickup will be delayed have no ratings risk. Paradoxically, no ratings result in the worst customer service as passengers end up stranded. "
― David Wanetick , Business Model Validation
14 " Oh no!’ replies Monsieur Tuvache indignantly. ‘We’re not murderers, you know. You have to understand that’s prohibited. We supply what is needed but people do the deed themselves. It’s their affair. We are just here to offer a service by selling quality products,’ continues the shopkeeper, leading the customer towards the checkout. "
15 " Who is to blame? The filth peddler, of course, but even more than this vulgar entertainer, the filth consumer, the public. So long as men are corrupt and revel in sewer filth, entertainers will sell them what they want. Laws may be passed, arrests may be made, lawyers may argue, courts may sentence and jails may harbor men of corrupt minds, but pornography and allied insults to decency will never cease until men have cleansed their minds and cease to require and pay for such vile stuff. When the customer is sick and tired of being drowned in filth by the comedians, he will not pay for that filth and its source will dry up. "
― Spencer W. Kimball , The Miracle of Forgiveness
16 " Perhaps the most important thing I came to understand during my decade at HoJo's was that Americans had extremely open palates compared to French diners. They were willing to try items that lay outside their normal range of tastes. If they liked the food, that was all that mattered. I wasn't constantly battling ingrained prejudices as I would have been in France, where doing something as simple as adding carrots to boeuf bourguignon could have gotten me guillotined, not because carrots make the dish taste bad (they are great), but because it wouldn't be the way a boeuf was supposed to be made. In France, unless a dish was prepared exactly " right," people would know and complain. In the States, if it tasted good, then fine, the customer was happy. A whole new world of culinary possibilities had opened up before me. "
17 " But I was also told to hold doors for women and children, to shake hands with a firm grip, to remember people's names, and to always give the customer a little more than expected. "
― Nicholas Sparks , The Longest Ride
18 " She was willing a little bit of sweated labour, incapable of betraying the slogan of her slavers, that since the customer or sucker was paying for his gutrot ten times what it cost to produce and five times what it cost to fling in his face, it was only reasonable to defer to his complaints up to but not exceeding fifty per cent of his exploitation. "
― Samuel Beckett , Murphy
19 " In the new American ghetto, the nightmare engine is bubble economics, a kind of high-tech casino scam that kills neighborhoods just like dope does, only the product is credit, not crack or heroin. It concentrates the money of the population in just a few hands with brutal efficiency, just like narco-business, and just as in narco-business the product itself, debt, steadily demoralizes the customer to the point where he’s unable to prevent himself from being continually dominated. "
― Matt Taibbi , Griftopia: Bubble Machines, Vampire Squids, and the Long Con That Is Breaking America
20 " Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong. "
― Walter Isaacson , Steve Jobs