48
" To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range (that is, the distance that can be driven without refueling) of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds (necessary primarily to merge safely into highspeed traffic from freeway entrance ramps); most electric vehicles take nearly 20 seconds to get there.
And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car.
This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market.
The trajectories of performance improvement demanded in the market—whether measured in terms of required acceleration, cruising range, or top cruising speed—are relatively flat. This is because traffic laws impose a limit on the usefulness of ever-more-powerful cars, and demographic, economic, and geographic considerations limit the increase in commuting miles for the average driver to less than 1 percent per year.
At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might. "
― Clayton M. Christensen
53
" Every time I do an interview people ask similar questions, such as " What is the most significant story that you have revealed?" […] There really is only one overarching point that all of these stories have revealed, and that is–and I say this without the slightest bit of hyperbole or melodrama; it's not metaphorical and it's not figurative; it is literally true–that the goal of the NSA and it's five eyes partners in the English speaking world–Canada, New Zealand, Australia and especially the UK–is to eliminate privacy globally, to ensure that there could be no human communications that occur electronically, that evades their surveillance net; they want to make sure that all forms of human communications by telephone or by Internet, and all online activities are collected, monitored, stored and analyzed by that agency and by their allies.That means, to describe that is to describe a ubiquitous surveillance state; you don't need hyperbole to make that claim, and you do not need to believe me when I say that that's their goal. Document after document within the archive that Edward Snowden provided us declare that to be their goal. They are obsessed with searching out any small little premise of the planet where some form of communications might take place without they being able to invade it. "
56
" There is one problem, however, at least for alternative experiments of the American variety (and possibly some European as well), namely that we have no clear litmus test to determine which models are truly steady-state (non-expansionist) and which are business as usual hiding under “green wigs.” This latter trend is known as “greenwashing,” in which the language is hip and the bottom line remains profit. Thomas Friedman and Al Gore are major (and wealthy) players in this category, perpetuating the notion of “green corporations.” Other examples include a 2012 conference on “Sustainable Investing,” sponsored by Deepak Chopra, among others, which had as its slogans “Make Money and Make a Difference” and “Capitalism for a Democratic Society.” All of this is the attempt to have one’s cake and eat it too (or simply eat someone else’s cake); there is no real interest in disconnecting from growth, and it is growth that is the core of the problem. As Professor Magnuson tells us, while traveling around the U.S. to interview varous alternative businesses and experiments, he discovered that many of them were shams—capitalist wolves in green clothing. "
― Morris Berman , Neurotic Beauty: An Outsider Looks At Japan