" A mob has more tools at its disposal then individual actors do. Popularity—the quantity of clicks of use on any given time is tracked and exploited by algorithms online, and a mob is a critical mass. If thousands of people are linking to something about you, that will quickly become the first thing people see when they google your name, regardless of whether it's a fact checked news article or SmegmaDan69's video about what a bitch you are. "

― , Crash Override: How Gamergate (Nearly) Destroyed My Life, and How We Can Win the Fight Against Online Hate