" the naked approach is certainly not limited to our field. It applies to anyone who provides ongoing, relationship-based advice, counsel, or expertise to a customer, inside or outside of a company. Or better yet, it applies to anyone whose success is tied to building loyal and sticky relationships with the people they serve. "

― Patrick Lencioni , Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty