" Almost all of the time and energy in Half Moon Bay was being directed toward consulting to paying clients. Those clients in turn became the sales engine for the firm, and even when we did an occasional cold call, it was the references from clients that shortened the sales cycle considerably. I’m not even sure I’d call it a sales cycle at all. "

― Patrick Lencioni , Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty