" When times get tough in any kind of sale, you need to have a doctor-patient–level relationship. Your clients need to know they can turn to you for help, and you’ll be with them until the problem is solved. Try saying: We are in this together. I will be with you until this is finished. I’m here for you throughout this entire process. "

― , Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine