" Even further, one can use a viral model for many things – it doesn't make those things a virus. For example, say that one day a prominent scientist decided to coin “moonemes” and started the “mooneme hypothesis” of cow migration. The hypothesis is all about how cows' migration patterns can be described and modelled as a “virus of the plains”, because cows move from place to place, spread, mutate, and eat all of the grass. No matter how well the model fits to cows, they are not - and will never be - obligate parasites. A view that it's a matter of personal perspective is subjectivism and hardly conducive to scientific inquiry of an objective world. It's simply not in the nature of cows any more than it is in the nature of knowledge. "

― Leviak B. Kelly , The Leprechaun Delusion