" In the first two sections of this book we’ve focused on safety and vulnerability. We’ve seen how small signals—You are safe, We share risk here—connect people and enable them to work together as a single entity. But now it’s time to ask: What’s this all for? What are we working toward? When I visited the successful groups, I noticed that whenever they communicated anything about their purpose or their values, they were as subtle as a punch in the nose. "

― Daniel Coyle , The Culture Code: The Secrets of Highly Successful Groups