" Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel a gray shade pulling down over me the moment I board a plane to fly there. No one is animated. No one smiles, or laughs. Ask most Russians what they like most about visiting other countries and they’ll say it’s the sight of other people having fun. Throughout "

― Martin Lindstrom , Small Data: The Tiny Clues that Uncover Huge Trends