" When social media companies are paid directly by users instead of by hidden third parties, then they will serve those users. It’s so simple. Someone will be able to pay to see poisonous propaganda, but they won’t be able to pay to have that poison directed at someone else. The incentive for poisoning the world will be undone. I won’t have an account on Facebook, Google, or Twitter until I can pay for it—and I unambiguously own and set the price for using my data, and it’s easy and normal to earn money if my data is valuable. "

― Jaron Lanier , Ten Arguments For Deleting Your Social Media Accounts Right Now