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1 " Our ancestors lived in groups of no more than a few hundred people, and those on the other side of a river or mountain range might as well have been living in a separate world. We developed ethical principles to help us to deal with problems within our community, not to help those outside it. The harms that it was considered wrong to cause were generally clear and well defined. We developed inhibitions against, and emotional responses to, such actions, and these instinctive or emotional reactions still form the basis for much of our moral thinking. "
― Peter Singer , Practical Ethics
2 " There is no such thing as not worshipping. Everybody worships. The only choice we get is what to worship. And an outstanding reason for choosing some sort of God or spiritual-type thing to worship — be it J.C. or Allah, be it Yahweh or the Wiccan mother-goddess or the Four Noble Truths or some infrangible set of ethical principles — is that pretty much anything else you worship will eat you alive. If you worship money and things — if they are where you tap real meaning in life — then you will never have enough. Never feel you have enough. It's the truth. Worship your own body and beauty and sexual allure and you will always feel ugly, and when time and age start showing, you will die a million deaths before they finally plant you. On one level, we all know this stuff already — it's been codified as myths, proverbs, clichés, bromides, epigrams, parables: the skeleton of every great story. The trick is keeping the truth up-front in daily consciousness. Worship power — you will feel weak and afraid, and you will need ever more power over others to keep the fear at bay. Worship your intellect, being seen as smart — you will end up feeling stupid, a fraud, always on the verge of being found out. And so on. "
― David Foster Wallace
3 " Both oral and written stories are an important aspect of culture. Stories are a ubiquitous component of human communication. People use stories to explain historical events and to illustrate ideology. Stories teach ethical principles through parables. "
4 " Perhaps, indeed, there are no truly universal ethics: or to put it more precisely, the ways in which ethical principles are interpreted will inevitably differ across cultures and eras. Yet, these differences arise chiefly at the margins. All known societies embrace the virtues of truthfulness, integrity, loyalty, fairness; none explicitly endorse falsehood, dishonesty, disloyalty, gross inequity. (Five Minds for the Future, p136) "
― Howard Gardner