" There is only one way to get anybody to do anything do you know what it is? This is far from a trivial question. Business is, after all, the ability to motivate a group of individuals to move an idea from concept to reality; to take a theory and make it a practice; to gain the buy-in of your employees and colleagues; to encourage others to execute your plans "

― Keith Ferrazzi , Never Eat Alone: And Other Secrets to Success, One Relationship at a Time