1
" The most important thing is to be excellent, interesting, authentic, or useful. To be the thing, not the thing that sells the thing. That's fantastic news for creative people, who specialize in the stuff. Thanks to toomuchness, creativity, once exclusively the province of poets, has suddenly become a business imperative. "
― , The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
2
" Young people, not to mention people of all ages, really, really don't like being annoyed. And ads, almost always, were annoying. There is nothing beautiful, let alone useful, not to mention authentic, about being interrupted, distracted, or annoyed by something you didn't choose to see. "
― , The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come