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" This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just product placement, which screams of inauthenticity. "

, The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come


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 quote : This is the lesson advertisers must follow to add value in the future. What we need is better content from brands, and not just product placement, which screams of inauthenticity.