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21 " Where can you be extraordinary? What commitment can you make to solve a huge problem for the masses? "
― , Business Model Shifts: Six Ways to Create New Value For Customers
22 " What can you gamify to make it more fun, addictive, and effective? "
23 " What needs to change in your company to maximize value for all stakeholders, making your shares rock-solid for the next decades? "
24 " What connection can you facilitate around moments in the lives of consumers? "
25 " The more things change, the more they remain the same. "
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26 " Access, not ownership "
27 " The ultimate purpose of a company is to create amazing value for customers and all of its stakeholders. With so much value created, a company is way more profitable in the long term "