50
" If ideas were viruses, then, like any virus, they would mutate rapidly and often arbitrarily, with only the fitter ideas spreading and continuing their lineage. We simply do not see this with any sort of knowledge. The only time knowledge might appear to mutate is when ideas are altered by the individuals holding them, but that does not prove the meme “hypothesis.” In fact, if the meme “hypothesis” were true, then the evolution of ideas would be quite strange indeed. For every time a good idea was received through memetic transmission, there would be mutations of that idea, rapid one's, most of which would be complete nonsense. Sure, the nonsense ideas would “die”, but they would appear at first and remain until they did. One might argue that this is made manifest in discursive thought, but one would be patently, at the base level, incorrect. This is, unfortunately, is one of the logical consequences of the meme “hypothesis” that, as a parasite, all information becomes discursive thought. Schizophrenics are typically the only people to experience discursive thoughts, and most people are not, in fact, schizophrenic. "
― Leviak B. Kelly , The Leprechaun Delusion
52
" An example of how a viral transmission is different than normal information transmission can be illustrated thusly: if information were spread in a memetic fashion, it would infect a subject, and, were the information's traits conducive to the information's survival, then the subject would accept the idea. This is strongly contrasted with information theory, in which the information is accepted based on how useful it is to an individual, e.g. the idea is accepted because it helps the subject survive if they accept it. Viruses, being obligate parasites, do not always help their host (in this case, the subject) survive. "
― Leviak B. Kelly , The Leprechaun Delusion