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21 " A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. "
― Seth Godin , Tribes: We Need You to Lead Us
22 " ...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to. "
― Seth Godin , Linchpin: Are You Indispensable?
23 " Artists think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available, and that's where you can make an impact. "
― Seth Godin
24 " Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you’ll soon come to believe them. Worry is not preparation, and anxiety doesn’t make you better. "
25 " If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely. "
26 " Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear. "
27 " That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing. "
― Seth Godin , Poke the Box
28 " in virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit. "
― Seth Godin , Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
29 " Do extremely difficult work.That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you. "
30 " The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about. "
31 " We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative. "
32 " When you work under the cloud of anxiety, the best strategy is to play it safe, because if (when!) it fails, you’ll be blameless. "
33 " The thing is, incremental daily progress (negative or positive) is what actually causes transformation. A figurative drip, drip, drip. Showing up, every single day, gaining in strength, organizing for the long haul, building connection, laying track — this subtle but difficult work is how culture changes. "
34 " Anyone who says failure is not an option has also ruled out innovation. "
35 " No one knows more about the way you think than you do. "
― Seth Godin , The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
36 " How we respond to the opportunities and challenges of the outside world now determines how much the outside world values us. "
37 " Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow. "
38 " Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it.And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part. "
39 " Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist. "
― Seth Godin , The Icarus Deception: How High Will You Fly?
40 " There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” Siddhrtha Gautama "
