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1 " Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. "
― Dane Brookes
2 " Immerse yourself in the customer's world and get to know their struggles and triumphs inside out. "
3 " Think of every contact a customer has with your brand as the most important encounter of your life. "
― Dane Brookes , Content Marketing Revolution: Seize Control of Your Market in Five Key Steps
4 " Great content inspires action. "
5 " If you're asking yourself who the content is for, it's already too late to make an impact. "
6 " Your style guide is your most loyal brand protector. "
7 " There is no such thing as failure; only lessons in perfection. It is what you do with those lessons that counts. "