21
" This is where my generation, Generation X, parts company with the baby boomers. They ruined drugs, as they ruined Frye boots and bell-bottoms. We never shared their dream of opening the doors of perception, or touching the face of God. Because of them, enlightenment seemed like bullshit. All that remained was the high. With their embarrassing enthusiasm, they turned everything into a joke. They ate the fruit and left the peel, smoked the pot and left the resin, swallowed the epiphanies and left the reality. When it was our time, they scolded us, saying it was too dangerous—you’d have to be a moron to try it. About their own youthful behavior, they’d say, We didn’t know then what we know now. By the time we came along, everything was banned, feared, and covered in protective foam, but can you imagine how much fun LSD must have been in 1964 when it was legal? "
― Rich Cohen , The Sun & The Moon & The Rolling Stones
26
" Doing things the right way, giving guys accolades for that. It’s important. In Burger King we used to call it taking a walk. Taking a walk means you get out of your office and walk around the restaurant. You walk outside and look for trash. Is the dining room clean? Are your employees dressed properly? Are they smiling? Are the lights on? We all need to take a walk more often. Just look around and say, ‘Is everything right? Is everything the way it should be? Are we giving ourselves the best chance to have success?’ And if we are, then what’s wrong with going up to that person that has that area cleaned up, and is focused, with a smile on their face, and saying, ‘Hey, I want you to know I appreciate it.’ If there’s one thing I learned as an owner, it’s that the players, people that work for you, they’re the ones that are going to make you successful.” Plank bought "
― Rich Cohen , Monsters: The 1985 Chicago Bears and the Wild Heart of Football