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181 " The stored value users put into the product increases the likelihood they will use it again in the future and comes in a variety of forms. "
― Nir Eyal , Hooked: How to Build Habit-Forming Products
182 " Certainly, collaboration has its place, but meetings should not be used as a distraction from doing the hard work of thinking. "
― Nir Eyal , Indistractable: How to Control Your Attention and Choose Your Life
183 " Though patented in 1932, the Dvorak Simplified Keyboard was written off. QWERTY survives due to the high costs of changing user behavior. "
184 " Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service. The songs on a playlist are an example of how content increases the value of a service. Neither iTunes nor their users created the songs, yet the more content users add, the more valuable the music library becomes "
185 " - Habits are defined as behaviors done with little or no conscious thought. - The convergence of access, data, and speed is making the world a more habit-forming place. - Businesses that create customer habits gain a significant competitive advantage. - The Hook Model describes an experience designed to connect the user's problem to a solution frequently enough to form a habit. - The Hook Model has four phases: trigger, action, variable reward, and investment. "
186 " Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone. For "
187 " You are looking for a Habit Path—a series of similar actions shared by your most loyal users. For example, in its early days, Twitter discovered that once new users followed thirty other members, they hit a tipping point that dramatically increased the odds they would keep using the site.1 Every product has a different set of actions that devoted users take; the goal of finding the Habit Path is to determine which of these steps is critical for creating devoted users so that you can modify the experience to encourage this behavior. "
188 " Ian Bogost, the famed game creator and professor, calls the wave of habit-forming technologies the “cigarette of this century” and warns of their equally addictive and potentially destructive side-effects. "
189 " The company found that the more information users invested in the site, the more committed they became to it. "
190 " Companies fail to change user behaviors because they do not make their services enjoyable for its own sake, often asking users to learn new, unfamiliar actions instead of making old routines easier. "
191 " There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental shortcuts we take to make decisions and form opinions. It is worth mentioning a few of these brain biases. Even though users are often unaware of these influences on their behavior, heuristics can predict their actions. "
192 " If users are not doing what the designer intended in the investment phase, the designer may be asking them to do too much. I recommend that you progressively stage the investment you want from users into small chunks of work, starting with small, easy tasks and building up to harder tasks during successive cycles through the Hook Model. "
193 " According to famed Silicon Valley investor Paul Graham, we haven’t had time to develop societal “antibodies to addictive new things.”[cxvii] Graham places responsibility on the user: “Unless we want to be canaries in the coal mine of each new addiction — the people whose sad example becomes a lesson to future generations — we’ll have to figure out for ourselves what to avoid and how. "
194 " Yet to create the habit, users must first use the product through multiple cycles of the Hook Model. Therefore, external triggers must be used to bring users back around again to start another cycle. Habit-forming technologies leverage the user’s past behavior to initiate an external trigger in the future. "
195 " In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars.[lxiii] One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more? While the cookies and jars were identical, participants valued the ones in the near-empty jar more highly. The appearance of scarcity affected their perception of value. "
196 " The amount of information available, the speed at which it can be disseminated, and the ubiquity of access to new content on our devices has made for a trifecta of distraction. "
197 " we should stop worrying about outcomes we can’t control and instead focus on the inputs we can. "
198 " Unlike its competitors who sell preassembled merchandise, IKEA puts its customers to work. It turns out there’s a hidden benefit to making users invest physical effort in assembling the product—by asking customers to assemble their own furniture, Ariely believes they adopt an irrational love of the furniture they built, just like the test subjects did in the origami experiments. "
199 " Habit-forming products start by alerting users with external triggers like an e-mail, a Web site link, or the app icon on a phone. "
200 " Companies increasingly find that their economic value is a function of the strength of the habits they create. In "