Home > Author > Nir Eyal
1 " The cure for boredom is curiosity. There is no cure for curiosity. "
― Nir Eyal , Indistractable: How to Control Your Attention and Choose Your Life
2 " People don’t appreciate that they can always buy growth, but you can’t buy engagement, it has to be built into the product. Unless you have a crappy product, it’s much more cost effective to spend resources on keeping existing customers than finding new "
― Nir Eyal
3 " 79 percent of smartphone owners check their device within 15 minutes of waking up every morning. "
― Nir Eyal , Hooked: How to Build Habit-Forming Products
4 " Users who continually find value in a product are more likely to tell their friends about it. "
5 " Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines. Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial. "
6 " Fun is looking for the variability in something other people don’t notice. It’s breaking through the boredom and monotony to discover its hidden beauty. "
7 " all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection. "
8 " One method is to try asking the question "why" as many times as it takes to get to an emotion. Usually this will happen by the fifth “why.” This is a technique adapted from the Toyota Production System described by Taiichi Ohno as the “5 Whys Method.” Ohno wrote that it was "the basis of Toyota's scientific approach ... by repeating ‘why?’ five times, the nature of the problem as well as its solution becomes clear. "
9 " An individual’s level of self-compassion had a greater effect on whether they would develop anxiety and depression than all the usual things that tend to screw up people’s lives, like traumatic life events, a family history of mental illness, low social status, or a lack of social support. "
10 " Even when we think we’re seeking pleasure, we’re actually driven by the desire to free ourselves from the pain of wanting. "
11 " Buffett and his partner, Charlie Munger, realized that as customers form routines around a product, they come to depend upon it and become less sensitive to price. "
12 " We can cope with uncomfortable internal triggers by reflecting on, rather than reacting to, our discomfort. We can reimagine the task we’re trying to accomplish by looking for the fun in it and focusing on it more intensely. Finally, and most important, we can change the way we see ourselves to get rid of self-limiting beliefs. "
13 " Most people don’t want to acknowledge the uncomfortable truth that distraction is always an unhealthy escape from reality. "
14 " Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new. "
15 " He believes that willpower is not a finite resource but instead acts like an emotion. Just as we don’t “run out” of joy or anger, willpower ebbs and flows in response to what’s happening to us and how we feel. "
16 " To change behavior, products must ensure the user feels in control. People must want to use the service, not feel they have to. "
17 " Dissatisfaction and discomfort dominate our brain’s default state, but we can use them to motivate us instead of defeat us. "
18 " If you were to walk around Slack’s company headquarters in San Francisco, you’d notice a peculiar slogan on the hallway walls. White letters on a bright pink background blare, “Work hard and go home. "
19 " products that require a high degree of behavior change are doomed to fail "
20 " The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those with depression experience negative emotions more frequently than the general population and seek relief by turning to technology to lift their mood. "
