Home > Author > Anaik Alcasas
21 " An idea packaged up in nonfiction is a completely different animal to an idea packaged up in fiction. And while the lines blur in that hybrid creature called narrative nonfiction, we should be under no illusions that they’re the same animal. "
― Anaik Alcasas , Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
22 " There are things we can say in nonfiction that cannot be said outright in fiction. And there are truths that can be conveyed in fiction that the constraints of nonfiction would never allow. "
23 " One of the central problems of a time in which there are many competing voices on the airwaves, in the media and online, is finding a way to get in sync, on some semblance of the same wavelength as others who share the same values, questions and goals. "
24 " If the alignment between author, audience, topic and timing is synchronized correctly, the audience will want to imagine themselves in the story. "
25 " When you’re trying to communicate a big, audacious concept, it’s helpful to remember that where data falls short, a story might close the gap, and where story alone is not persuasive enough, data can make up the difference. "
26 " The best ideas weave in the logical as well as the emotional. Touch the head as well as the heart. "
27 " The majestic whale travels the seven seas piping its unique song in the hopes of finding its tribe. The other whales in the sea can hear the solitary whale. But the song to them is foreign and unfamiliar. They’re not resonating on the same frequencies and so, it seems, there can be no reciprocity. The creature carries on, searching high and low for a sign of recognition and response. "
28 " The underlying expectation of a big idea is that the audience will be smarter, more knowledgeable, more competent, more informed and possibly more in control than before. "
29 " We’re swimming in an ocean of information like none of our ancestors before us. And this access to abundant sources of data presents a mixed blessing. There is so much competing information, both trivial and significant. "
30 " Life is hard and we need people who’ve been in the thick of it to tell us a little something of how to survive and, also, thrive. "
31 " While the initial idea might have been a lone signal in an ocean of noise, through the power of collaboration it can be amplified in a way that resonates far and wide. "
32 " We work together under the assumption that words matter, deeply. "
33 " The best ideas are seeking out the maximum number of amplifiers and that this is the reproductive nature of generous ideas. "
― Anaik Alcasas
34 " The biggest challenge for communicators today is found in the story of the loneliest whale in the world. This whale—nicknamed Blue 52 by scientists in the early nineties—was discovered traversing the seas and singing on a unique frequency. Year after year, its migration pathway took it across several thousand miles but, no matter how many signals it sent out, those signals failed to evoke a response from any of its own kind. "
35 " In terms of the lonely whale metaphor, sending signals out into the void without a clear vision for who it is you’re singing to is a sure way for that signal to be lost in the noise. "
36 " The best communicators encode their signals in a way that resonates not with everybody but with certain somebodies. "
37 " Big ideas are often big precisely because they defy categorization. But blame it on our human tendency to want some kind of peg to hang our hat on. So before you blow up the category, what your editors, copywriters and marketing department might want to know is, what’s the niche? "
38 " We invest our time and attention into the work of those who have taken the trouble to translate their findings into stories and words we can understand—stories and words that speak to our own needs, pain points, longings and desires. "
39 " There are recurring patterns that show up again and again in big ideas that have spread, to indicate that they require some attention-getting wow factor, some audacious proposition, before we pay attention. "
40 " An audacious proposition is designed to interrupt the regularly scheduled broadcast to deliver some new information. "