Home > Author > Anaik Alcasas
1 " Our imagination tells us that being as connected as we are—the ease of travel, technological advances and pooled intelligence—should have produced better results for more people than we’re now seeing. "
― Anaik Alcasas , Sending Signals: Amplify the Reach, Resonance and Results of Your Ideas
2 " Those who are resonating the most with your work, who recognize themselves in your vision, will naturally crave language that speaks to that you-and-me kind of 'we.' They’ll want to identify with your ideas personally and keep talking about them. "
3 " If our transmission is too garbled due to an unwittingly arrogant tone, the idea we broadcast isn’t necessarily the idea that will be received in the minds and hearts of the hearers. "
4 " The best ideas expand our possibilities as individuals, communities and global villagers. "
5 " New wisdom is the wisdom that whispers to us to pursue detachment. It is the wisdom that, steady as breath work, releases us from our monkey-mind grip on exactly how life needs to look and sound. We don’t even have to obsess about how long an idea will be relevant, trusting the universe that when the idea’s time has expired an even more useful one will appear to replace it. "
6 " Communicators begin with generous intent and then surrender the work to the audience to do with as they will, including identifying and resonating with the work in their own unique ways. "
7 " Sending resonant signals is also different from merely adding to a cultural echo chamber. That’s because of the unique flavor of your own authority and experience, origins and obstacles. All the why’s you’ve addressed in terms of author, audience, topic and timing. Delineated in these ways, your big, generous idea, located at the edges of the possible, becomes a complementary addition to a rich and harmonic symphony. Complementary yet undeniably distinctive. "
8 " While someone might attempt a feeble carbon copy of those ideas you’ve spent years developing, they can never match the undeniably distinctive aspect of your work. Especially if it resonates across multiple platforms and in multiple formats. "
9 " As an audience it seems we’re as good as saying, “I’ll pay attention to your idea if you…* are already being taken seriously in some way* have found your place (professionally or personally)* believe strongly in something relevant to your idea* are connecting (with ideas, with people) in meaningful ways* are finding ways to be useful in the world* are finding ways to achieve more of what you value* have developed mastery and control* are participating in interesting things* and are radiating love and acceptance for self and others.”Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you. "
10 " Your audience needs to know this is important enough to pay attention to right now instead of all the other signals competing for their attention. "
11 " As an audience it seems we’re as good as saying, “I’ll pay attention to your idea if you: are already being taken seriously in some way; have found your place (professionally or personally); believe strongly in something relevant to your idea; are connecting (with ideas, with people) in meaningful ways; are finding ways to be useful in the world; are finding ways to achieve more of what you value; have developed mastery and control; are participating in interesting things; and are radiating love and acceptance for self and others. Your chosen audience will have three or four things on that list they value most in their own lives. And because they do value those things so highly, they’ll be looking for those signals from you. "
12 " The names of those who have influenced our ideas tell a story in themselves: who they were, when and where they lived, what their contribution to the great ongoing conversation was or is. "
13 " If you have an idea worth spreading, you don’t need permission from anybody to spread it. If you have an idea worth spreading, the reliable research, data and definitions can be added later. If you have an idea worth spreading, you can sound it out with some loyal friends and let them remind you how much hard-won experience you’ve racked up—how many thousands of hours in deliberate practice. "
14 " The story of Blue 52 roaming the oceans, singing its own deep-sea version of a high lonesome, has struck a nerve with a great many individuals. And it’s no wonder. Its loneliness touches the loneliness we sometimes feel when we’re sending signals into the void. "
15 " Ideas are being described in this book as free-floating entities that thrive in a great many environments. "
16 " We encounter ideas through the prism of our own lived experience and because of this a good argument can be made that we best understand big ideas when they’re presented through the same personal prism. "
17 " Because we live in a highly uncertain world, life frequently demands that we adjust to a new normal and a new reality, different from our old normal and the old reality of yesterday. This often involves regaining our balance in the face of a diagnosis, a disability, a death in the family, a divorce or some other drastic change in our circumstances. "
18 " We sing our way forward, on frequencies only we can, depending on the chosen space, the chosen medium, the idea we’re trying to spread and the promises we’re making to the audience we’re seeking to serve. "
19 " Our ideas are like living entities, swimming in an ocean of other ideas. Every idea is being broadcast on a different frequency and has varying levels of resonance with those who respond to that frequency. "
20 " Irresolution, it might be said, is a hallmark of our lives. That so much of what happens is beyond our direct knowledge or control, and that there is no way of knowing our own story’s ending (or even duration) might explain why we crave the complication-resolution pattern in story. "
