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81 " The way to compete with free is to move past the abundance to find the adjacent scarcity. "
― Chris Anderson , Free: The Future of a Radical Price
82 " Free is not a magic bullet. Giving away what you do will not make you rich by itself. You have to think creatively about how to convert the reputation and attention you can get from free into cash. "
83 " Inspiration can't be performed. It's an audience response to authenticity, courage, selfless work, and genuine wisdom. "
― Chris Anderson
84 " It’s true: free does tend to level the playing field between professionals and amateurs. As more people create content for nonmonetary reasons, the competition to those doing it for money grows. (As the employer of lots of professional journalists, I think about the relative roles of the amateurs and the pros all the time.) "
85 " Today, nuclear energy costs about the same as coal, which is to say that it didn’t change the economics of electricity one bit.* "
86 " professional journalists who are seeing their jobs evaporate are typically those whose employers failed to find a new role in a world of abundant information. By and large, that means newspapers, which are an industry that will probably have to reinvent itself as dramatically as music labels. The top tier (the New York Times, Wall Street Journal, etc.) will probably shrink a bit, and the tier below that may be decimated. "
87 " IN 1984, journalist Steven Levy published Hackers: Heroes of the Computer Revolution, which chronicled the scruffy subculture that had not only created the personal computer (and eventually the Internet) but also the unique social ethos that came with it. He listed seven principles of the “hacker ethic”: Access to computers—and anything that might teach you something about the way the world works—should be unlimited and total. Always yield to the Hands-on Imperative! All information should be free. Mistrust authority—promote decentralization. Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race, or position. You can create art and beauty on a computer. Computers can change your life for the better. "
88 " 1. If it’s digital, sooner or later it’s going to be free. "
89 " On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other. "
90 " 2. Atoms would like to be free, too, but they’re not so pushy about it. "
91 " Commodity information (everybody gets the same version) wants to be free. Customized information (you get something unique and meaningful to you) wants to be expensive. "
92 " 3. You can’t stop free. "
93 " Every time a new technology enables more choice, whether it’s the VCR or the Internet, consumers clamor for it. Choice is simply what we want and, apparently, what we’ve always wanted. "
― Chris Anderson , The Long Tail: Why the Future of Business is Selling Less of More
94 " Netflix changed the economics of offering niches and, in doing so, reshaped our understanding about what people actually want to watch. "
95 " Abundant information wants to be free. Scarce information wants to be expensive. "
96 " 4. You can make money from free. "
97 " Rather than top-down innovation by some of the biggest companies in the world, we’re seeing bottom-up innovation by countless individuals, including amateurs, entrepreneurs, and professionals. "
― Chris Anderson , Makers: The New Industrial Revolution
98 " 5. Redefine your market. "
99 " 6. Round down. "
100 " Variety is free: It costs no more to make every product different than to make them all the same. 2. Complexity is free: A minutely detailed product, with many fiddly little components, can be 3-D printed as cheaply as a plain block of plastic. The computer doesn’t care how many calculations it has to do. 3. Flexibility is free: Changing a product after production has started just means changing the instruction code. The machines stay the same. "