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" Emotional generosity is when an individual or organization combines empathy—the willingness to feel, understand, and share another person’s experiences and emotions—and sacrifice, surren- dering something you need or desire so that someone else can have it. The result of combining these two attributes is trust: the belief that someone or something is good, honest, and reliable. And when someone trusts you, they’re willing to emotionally connect with you. That connection, that bond, is invaluable, both in personal relationships and organizational loyalty and growth. When people feel trust and connection, they allow themselves to be taken on a journey, and that’s what makes it possible to create something truly special. "
― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential
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" The value of story—of creator reputation—was vividly demon- strated in a social experiment conducted by the street artist Banksy during a 2013 New York residency. This is an artist whose work has sold for as much as $1.87 million at auction. Banksy erected a street stall on a sidewalk bordering Central Park and had a vendor sell his prints for sixty dollars each. He then posted a video of his experi- ment. Footage from a hidden camera captures some of his most iconic images displayed on a table. Tourists and locals meander by. His first sale doesn’t come for hours. A woman buys two small works for her children, negotiating a fifty percent discount. Around four in the afternoon, a woman from New Zealand buys two more. A little over an hour later, a Chicago man who “just needs something for the walls,” buys four. With each sale, the vendor gives the buyer a hug or kiss. At 6 p.m., he closes the stall, having made $420. In June 2015, one of these stenciled prints, Love Is in the Air—an image of a masked protestor throwing a bouquet of flowers—sold for $249,000. How much of the value of Banksy’s art is tied up in his name, his global brand? "
― Alan Philips, , The Age of Ideas: Unlock Your Creative Potential