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" But virtue signaling is a bipartisan, even apolitical action. Twitter is overrun with dramatic pledges of allegiance to the Second Amendment that function as intra-right virtue signaling, and it can be something like virtue signaling when people post the suicide hotline after a celebrity death. Few of us are totally immune to the practice, as it intersects with a real desire for political integrity. Posting photos from a protest against border family separation, as I did while writing this, is a microscopically meaningful action, an expression of genuine principle, and also, inescapably, some sort of attempt to signal that I am good. "
― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion
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" Even as we became increasingly sad and ugly on the internet, the mirage of the better online self continued to glimmer. As a medium, the internet defined by a built-in performance incentive. In real life, you can walk around living life and be visible to other people. But you can't just walk around and be visible on the internet—for anyone to see you, you have to ACT. You have to communicate in order to maintain an internet presence. And, because the internet's central platforms are built around personal profiles, it can seem—first at a mechanical level, and later on as an encoded instinct—like the main purpose of this communication is to make yourself look good. Online reward mechanisms beg to substitute for offline ones, and then overtake them. This is why everyone seems so smug and triumphant on Facebook, this is why, on Twitter, making a righteous political statement has come to seem, for many people, like a political good in itself. "
― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion
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" Incidents like Gamergate are partly a response to these conditions of hyper-visibility. The rise of trolling, and its ethos of disrespect and anonymity, has been so forceful in part because the internet's insistence on consistent, approval-worthy identity is so strong. In particular, the misogyny embedded in trolling reflects the way women—who, as John Berger wrote, have always been required to maintain an external awareness of their own identity—often navigate these online conditions so profitably. It's the self-calibration that I learned as a girl, as a woman, that has helped me capitalize on "having" to be online. My only experience of the world has been one in which personal appeal is paramount and self-exposure is encouraged; this legitimately unfortunate paradigm, inhabited first by women and now generalized to the entire internet is what trolls loathe and actively repudiate. They destabilize an internet built on transparency and likability. They pull back toward the chaotic and the unknown. "
― Jia Tolentino , Trick Mirror: Reflections on Self-Delusion