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" Soccer's appeal lay in its opposition to the other popular sports. For children of the sixties, there was something abhorrent about enrolling kids in American football, a game where violence wasn't just incidental but inherent. They didn't want to teach the acceptability of violence, let alone subject their precious children to the risk of physical maiming. Baseball, where each batter must stand center stage four or five times a game, entailed too many stressful, potentially ego-deflating encounters. Basketball, before Larry Bird's prime, still had the taint of the ghetto.
But soccer represented something very different. It was a tabula rasa, a sport onto which a generation of parents could project their values. Quickly, soccer came to represent the fundamental tenets of yuppie parenting, the spirit of Sesame Street and Dr. Benjamin Spock. "
― Franklin Foer , How Soccer Explains the World: An Unlikely Theory of Globalization
26
" Over the last generation, journalism has slowly been swallowed. The ascendant media companies of our era don’t think of themselves as heirs to a great ink-stained tradition. Some prefer to call themselves technology firms. This redefinition isn’t just a bit of fashionable branding. Silicon Valley has infiltrated the profession, from both within and without. Over the past decade, journalism has come to depend unhealthily on Facebook and Google. The big tech companies supply journalism with an enormous percentage of its audience—and therefore a big chunk of revenue. This gives Silicon Valley influence over the entire profession, and it has made the most of its power. Dependence generates desperation—a mad, shameless chase to gain clicks through Facebook, a relentless effort to game Google’s algorithms. It leads media to ink terrible deals, which look like self-preserving necessities, but really just allow Facebook and Google to hold them even tighter. Media will grant Facebook the right to sell advertising or give Google permission to publish articles directly on its fast-loading server. What makes these deals so terrible is the capriciousness of the tech companies. They like to shift quickly in a radically different direction, which is great for their bottom line, but terrible for all the media companies dependent on the platforms. Facebook will decide that its users prefer video to words, or that its users prefer ideologically pleasing propaganda to hard news. When Facebook shifts direction like this or when Google tweaks its algorithm, they instantly crash Web traffic flowing to media, with all the rippling revenue ramifications that follow. Media know they should flee the grasp of Facebook, but dependence also breeds cowardice. The prisoner lies on the cot dreaming of escape plans that will never hatch. Dependence on the big tech companies is increasingly the plight of the worker and the entrepreneur. Drivers maintain erratic patterns of sleep because of Uber’s shifting whims. Companies that manufacture tchotchkes sold on Amazon watch their businesses collapse when Amazon’s algorithms detect the profitability of their item, leading the giant to manufacture the goods itself at a lower price. The problem isn’t just financial vulnerability. It’s the way in which the tech companies dictate the patterns of work, the way in which their influence can shift the ethos of an entire profession to suit their needs—lowering standards of quality, eroding ethical protections. I saw this up close during my time at the New Republic. I watched how dependence on the tech companies undermined the very integrity of journalism. At the very beginning of that chapter in my career, I never imagined that we would go down that path. "
― Franklin Foer , World Without Mind: The Existential Threat of Big Tech
31
" There’s a strong impulse in our culture to run away from these little corners. We’re told that society’s winners will be the thinkers who network, collaborate, create, and strategize in concert with others. Our kids are taught to study in groups, to execute projects as teams. Our workplaces have been stripped of walls so that the organization functions as a unit. The big tech companies also propel us to join the crowd—they provide us with the trending topics and their algorithms suggest that we read the same articles, tweets, and posts as the rest of the world. There’s no doubting the creative power of conversation, the intellectual potential of
humbly learning from our peers, the necessity of groups working together to solve problems. Yet none of this should replace contemplation, moments of isolation, where the mind can follow its own course to its own conclusions. We read in our little corners, our beds and tubs and dens, because we have a sense that these are the places where we can think best. I have spent my life searching for an alternative. I will read in the café and on the subway, making a diligent, wholehearted effort to focus the mind. But it never entirely works. My mind can’t shake its awareness of the humans in the room. "
― Franklin Foer , World Without Mind: The Existential Threat of Big Tech
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" The dream of stitching the world into a global village has been embodied in the nomenclature of modern technology—the net is interconnected, the Web is worldwide, media is social. And the dream has fueled a succession of grand collaborative projects, cathedrals of knowledge built without any intention of profiting from the creation, from the virtual communities of the nineties to Linux to Wikipedia to the Creative Commons. It’s found in the very idea of open-source software. Such notions of sharing were once idealistic gestures and the reveries of shaggy inventors, but they have become so much the norm that they have been embraced by capitalism. The business plans of the most spectacularly successful firms in history, Google and Facebook, are all about wiring the world into one big network—a network where individuals work together, in a spirit of altruism, to share information. "
― Franklin Foer , World Without Mind: The Existential Threat of Big Tech
