Home > Work > Blah Blah Blah: What To Do When Words Don't Work
1 " The single greatest challenge to leaders today (and that includes thinkers, teachers, managers, presidents, parents, CEOs, designers, salespeople, students—all of us) is this: We have to make more increasingly complex ideas more clear, more quickly and more persuasively than ever, to more audiences who are more informed and have more access to more information than ever. "
― Dan Roam , Blah Blah Blah: What To Do When Words Don't Work
2 " The Cat in the Hat was so successful for Random House that Bennett Cerf decided to raise the stakes. He bet Dr. Seuss fifty dollars that Seuss couldn’t pull off the feat again using only fifty words. This time the list contained “ham,” “am,” and “Sam.” And this time it took Dr. Seuss just five months to write Green Eggs and Ham. "
3 " To be useful, any map must show three things: where we are now (in enough detail to decide whether that’s a good place for us to stay), a better place to go (in enough detail to decide whether that place really does look more inviting), and a clearly marked path between the two (in enough detail to make sure we won’t get lost along the way). "
4 " We don’t need more words. We need more ideas. We need them fast, and we need them to be good—and to know that they’re good, we need them to be clear. "
