Consuming Life QUOTES

1 " Beneath the dream of fame, another dream, a dream of no longer dissolving and staying dissolved in the grey, faceless and insipid mass of commodities, a dream of turning into a notable, noticed and coveted commodity, a talked about commodity, a commodity standing out from the mass of commodities, a commodity impossible to overlook, to deride, to be dismissed. In a society of consumers, turning into a desirable commodity is the stuff of which dreams, and fairy tales, are made. "

― Zygmunt Bauman , Consuming Life

2 " People are cast in the underclass because they are seen as totally useless; as a nuisance pure and simple, something the rest of us could do nicely without. In a society of consumers - a world that evaluates anyone and anything by their commodity value - they are people with no market value; they are the uncommoditised men and women, and their failure to obtain the status of proper commodity coincides with (indeed, stems from) their failure to engage in a fully fledged consumer activity. They are failed consumers, walking symbols of the disasters awaiting fallen consumers, and of the ultimate destiny of anyone failing to acquit herself or himself in the consumer’s duties. All in all, they are the ‘end is nigh’ or the ‘memento mori’ sandwich men walking the streets to alert or frighten the bona fide consumers. "

― Zygmunt Bauman , Consuming Life

3 " What is assumed to be the materialisation of the inner truth of the self is in fact an idealisation of the material - objectified - traces of consumer choices. "

― Zygmunt Bauman , Consuming Life

4 " A society notorious for effacing the boundary which once separated the private from the public, for making it a public virtue and obligation to publicly expose the private, and for wiping away from public communication anything that resists being reduced to private confidences, together with those who refuse to confide them. "

― Zygmunt Bauman , Consuming Life

5 " [..] the innate tendency of a society of consumers to instil in their members a willingness to accord other people the same - and no more - respect as they are trained to feel and to show to consumer goods, the objects designed and destined for instantaneous, and possibly untroubled satisfaction, with no strings attached. "

― Zygmunt Bauman , Consuming Life

6 " Arlie Russell Hochschild resume "el daño colateral" fundamental causado en el curso de la invasion consumista en una expresion tan incisiva como sucinta: "la materialización del amor". "

― Zygmunt Bauman , Consuming Life

7 " Siempre y cuando uno no olvide que lo que antes era invisible -la cuota de intimidad de cada uno, la vida interior de todos- ahora es expuesto en la escena pública, uno comprenderá que quienes procuran la invisibilidad están condenados al rechazo, a la exclusión, condenados a ser sospechosos de algún crimen. La desnudez física, social y psíquica está a la orden del día. "

― Zygmunt Bauman , Consuming Life

8 " Even if the self he or she is struggling to display and get recognized is deemed by the actor to precede, pre-empt and predetermine the choice of individual identity (ethnic, race, religious and gender ascriptions claim to belong to that category of self), it is the urge of selection and the effort to make the choice publicly recognizable that constitutes the self-definition of the liquid modern individual. That effort would have hardly been undertaken if the identity in question was indeed endowed with the determining power it claims and/or is believed to possess. "

― Zygmunt Bauman , Consuming Life

9 " Politicians who call for the resuscitation of dying or terminally ill 'family values', and serious about what their calls imply, should begin by thinking hard about the consumerist roots of the simultaneous wilting of social solidarity inside workplaces and fading of the caring–sharing impulse inside family homes. "

― Zygmunt Bauman , Consuming Life

10 " Every type of social setting produces its own visions of the dangers that threaten its identity, visions made to the measure of the kind of social order it struggles to achieve or to retain. If the self-definition, simultaneously descriptive and postulative, can be thought of as a photographic replica of the setting, visions of threats tend to be the negatives of those photographs. Or, to put this in psychoanalytical terms, threats are projections of society's own inner ambivalence, about its own ways and means, about the fashion in which that society lives and intends to live. "

― Zygmunt Bauman , Consuming Life

11 " Consumer society thrives as long as it manages to render the non-satisfaction of its members (and so, in its own terms, their unhappiness) perpetual. The explicit method of achieving such an effect is to denigrate and devalue consumer products shortly after they have been hyped into the universe of the consumers' desires. But another way to do the same thing, and yet more effectively, stays in the semi-shade and is seldom brought out into the limelight except by perceptive investigative journalists: namely, by satisfying every need/desire/want in such a fashion that they cannot but give birth to yet new needs/desires/wants. What starts as an effort to satisfy a need must end up as a compulsion or an addiction. "

― Zygmunt Bauman , Consuming Life

12 " As Pierre Bourdieu signalled as long as two decades ago, coercion has by and large been replaced by stimulation, the once obligatory patterns of conduct by seduction, the policing of behaviour by PR and advertising, and normative regulation by the arousal of new needs and desires. "

― Zygmunt Bauman , Consuming Life

13 " Consuming life cannot be other than a life of rapid learning, but it also needs to be a life of swift forgetting. "

― Zygmunt Bauman , Consuming Life

14 " If Max Weber was right and the ethical principle of the producing life was (and always needed to be, if the aim was a producing life) the delay of gratification, then the ethical guideline of the consuming life (if the ethic of such a life can be presented in the form of a code of prescribed behaviour) has to be to avoid staying satisfied. For a kind of society which proclaims customer satisfaction to be its sole motive and paramount purpose, a satisfied consumer is neither motive nor purpose — but the most terrifying menace. "

― Zygmunt Bauman , Consuming Life

15 " When electronic communication networks enter the habitat of the individual consumer they are equipped from the start with a safety device: the possibility of instant, trouble-free and (hopefully) painless disconnection — of cutting off communication in a way that would leave parts of the network unattended and deprive them of relevance, together with their power to be a nuisance. It is that safety device, and not the facility of getting in touch, let alone of staying together permanently, that endears the electronic substitute for face-to-face socializing to men and women trained to operate in a market-mediated world. In such a world, it is the act of getting rid of the unwanted, much more than the act of getting hold of the desired, that is the meaning of individual freedom. "

― Zygmunt Bauman , Consuming Life

16 " If the privilege of 'never being bored' is the measure of a successful life, of happiness and even of human decency, and if intense consumer activity is the prime, royal road to victory over boredom, then the lid has been taken off human desires; no amount of gratifying acquisitions and enticing sensations is likely ever to bring satisfaction in the way once promised by 'keeping up to standards'. There are now no standards to keep up to — or rather no standards which, once reached, can authoritatively endorse the right to acceptance and respect, and guarantee their long duration. The finishing line moves together with the runner, the goals stay forever a step or two ahead. Records keep being broken, and there seems to be no end to what a human being may desire. "

― Zygmunt Bauman , Consuming Life

17 " La esencia de la actitud displicente surge de un embotamiento de la capacidad de discriminar. "

― Zygmunt Bauman , Consuming Life

18 " Al explorar el mercado en busca de artículos de consumo, son atraídos a los comercios con la promesa de que allí encontrarán las herramientas y materias primas que pueden (y deben) usar para volverse “aptos para el consumo”, y por lo tanto cotizar en el mercado. "

― Zygmunt Bauman , Consuming Life

19 " Las grandes posesiones eran una señal o un indicio de una existencia protegida, bien consolidada, inmune a los futuros caprichos del destino: se les confiaba el cuidado de la vida de sus dueños contra los incontrolables caprichos del destino. Como la seguridad a largo plazo era un valor primordial y un objetivo prioritario, los bienes adquiridos no eran para consumo inmediato. "

― Zygmunt Bauman , Consuming Life

20 " Primero, el destino final de todos los productos en venta es el de ser consumidos por compradores. Segundo, los compradores desearán comprar bienes de consumo si y sólo si ese consumo promete la gratificación de sus deseos. Tercero, el precio que el cliente potencial en busca de gratificación está dispuesto a pagar por los productos en oferta dependerá de la credibilidad de esa promesa y de la intensidad de esos deseos. "

― Zygmunt Bauman , Consuming Life