18
" So how does one bring about the restoration of value-based behavior in the marketplace and in the other arenas of modern life? I offer four simple suggestions, as follows: When you engage in something that affects others, first ask yourself: Is this right? Would I like to be treated this way? Take your values to work. Don’t disconnect them when you sit down at your desk. There should not be a conflict between making a profit and adhering to traditional principles of decency and fairness. Consider yourself your brothers’ and sisters’ keeper and set the example for ethical behavior. There should not be a conflict between making a profit and adhering to traditional principles of decency and fairness. Make the underpinnings of your life a string of f-words (phonetically, at least): family, faith, fortitude, fairness, fidelity, friendship, and philanthropy. "
― Jon M. Huntsman Sr. , Winners Never Cheat: Even in Difficult Times