15
" And frankly the people who seem to best understand that we are creatures of love and desire, not thoughts, are the current giant tech companies of the world. Think about how Apple exists with a temple-like space (tell me their retail stores don't feel so "set apart" from the ordinary retail design that it doesn't immediately conjure up sacred feelings) where you go to sacrifice (enormously large portions of your money) to obtain that which you are looking for - connection, meaning and depth. People stand in line all night, some even camping out on the sidewalk, for the latest device that offers those implicitly understood benefits. This phone can, and will, be more than a phone. I think it's even fair to say that Apple is a religion with Steve Jobs as a priest (who has become a venerated secular saint after his death), mediating between man and God to give us what we want. Connection. Power. God-like knowledge of good and evil. And we take the phone, and we crouch and bend over. Usually with heads bowed. Laser focused on something. Blocking out all around us. We are silent and solemn. Tending not to speak. And then we perform a certain behaviour over and over and over again. Sound familiar? Swipe. "
― Jefferson Bethke , To Hell with the Hustle
20
" If you put a frog in water that is already boiling, it will jump right out from the sheer pain and collision of senses. But if you put a frog in water at room temperature, then steadily raise the heat one degree at a time until it is boiling, the frog will slowly but eventually die. Our culture–us–we’re that frog right now, thinking, This is nice and cozy, but the heat has been climbing. This book is me saying, Wait a minute. It’s starting to get a little warm in here. The values and pace of our culture, the speed at which it is moving, the demands and pressure we all collectively feel, the ethos of hustle injected into us all at birth–it’s boiling us alive. But we don’t notice it because it has happened steadily over the last century or so. "
― Jefferson Bethke , To Hell with the Hustle
