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Notes from an Apocalypse: A Personal Journey to the End of the World and Back QUOTES

8 " I came across one company called NuManna, named in reference to manna, the foodstuff the god of the Old Testament had provided for the Israelites during the time of their wandering after the Exodus. The company marketed gigantic buckets of freeze-dried powdered foodstuffs with a shelf life of a quarter of a century, whose varieties included, but were by no means limited to, oatmeal, hearty beans and beef, cheddar broccoli soup, and pasta primavera mix with freeze-dried chicken chunks. In the Testimonials section of NuManna’s website, I read a brief blurb from a customer named Reagan B., which seemed to me an unwitting encapsulation of the absurdity of the entire apocalypse preparedness project. “This stuff is awesome,” wrote Reagan. “My wife has been away for a while so I ate NuManna while she was gone. It was simple and everything I had was really good. I wish NuManna was around when I bought a bunch of bulk food in the past from the Mormons. I don’t want to have all these ingredients and put them together. NuManna was simple and great tasting. I gave away all my other bulk food.” At first this comment seemed purely and unimprovably comic in its conjuring of a character who, for all his determination to be adequately prepared for the collapse of civilization due to nuclear war or the impact of a massive asteroid, was also the type of man for whom not having his wife around to cook dinner—which seemed to me to be at worst a Domino’s Pizza situation—forced him to crack open his apocalyptic food stash. (Equally bewildering, equally wonderful, was his purchasing food in bulk only to conclude that he lacked the stomach for the labor of assembling all these ingredients into meals.) "

Mark O'Connell , Notes from an Apocalypse: A Personal Journey to the End of the World and Back