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" As easy as this distinction is to execute, virtually all untrained salespeople ignore it, simply because they’re unaware of how negatively it will impact their ability to get into rapport. Plain and simple, unless you ask for permission to ask questions, you run an extremely high risk of being perceived as the Grand Inquisitor–type, instead of a trusted advisor, and the Grand Inquisitor–type does not “care about you,” nor are they “just like you,” which are the two driving forces behind getting into rapport. However, the good news here is that all you have to do to avoid this outcome is remember always to ask for permission to ask questions. It’s as simple as that. "
― Jordan Belfort , Way of the Wolf: Become a Master Closer with Straight Line Selling