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" Our goal with a product-based funding model is to value the achievement of organizational and customer outcomes, such as revenue, customer lifetime value, or customer adoption rate, ideally with the minimum of output (e.g., amount of effort or time, lines of code). Contrast this to how projects are typically measured, such as whether it was completed within the promised budget, time, and scope. "
― Gene Kim , The DevOps Handbook: How to Create World-Class Agility, Reliability, and Security in Technology Organizations