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Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession QUOTES

Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession QUOTES

1 " Perhaps one of the more creative promotions of all time was
in 1969, when a marketer with the Procter & Gamble Company
came up with the idea of giving away goldfish with each purchase
of a king-size box of Spic and Span. "

― Mary Potter Kenyon , Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession

2 " I started taking walks
with my children on trash day just to collect the extra proofs of
purchase. We’d roam the alleys together, stopping at each diaper
box. I learned to swiftly tear the proof of purchase off in a stealth
maneuver I’d refined with practice: pushing the stroller up close
to the box, bending down as if tying my shoe, and ripping off the
qualifier, all in less than thirty seconds. "

― Mary Potter Kenyon , Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession

3 " Despite their inherent messiness, consumers aren’t about to
give up on a mode of savings that is so much under their control.
Afer all, the price savings from a coupon is guaranteed to go
directly to the consumer using it. A coupon can allow a consumer
to purchase brand-name products at the same, or sometimes even
a lower price, than a store brand. And only the coupon-using consumer
obtains those benefits. "

― Mary Potter Kenyon , Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession

4 " I was not above filching empty candy bar wrappers from
trash bins at the park or picking up the back cards of batteries from
store parking lots. My children all sported Hershey shirts but ate
very few of the required candy bars themselves to get them. Trips
to the pool were the most rewarding, where candy was sold at the
concession stand and the trash receptacles were overflowing with
wrappers. On neighborhood trash day, the children and I walked
up and down the alleys, where we confiscated extra Pampers points
to send in for savings bonds and toys. Even the tennis shoes my
children wore on these jaunts were obtained free from the Huggies
diaper company. "

― Mary Potter Kenyon , Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession

5 " For thirty-two years I went shopping with my coupon box in tow
without ever seeing another consumer with either a coupon box or
binder. Not once. I spotted small coupon wallets that fit in a purse
or envelopes of coupons, but never a box or binder. By early 2011,
I was beginning to see women with coupon binders everywhere I
went. All of a sudden, couponing was hot. It was as if couponing
was a totally new concept, and yet coupons had been around for
over 125 years. "

― Mary Potter Kenyon , Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession