Home > Work > Just Enough Research

Just Enough Research QUOTES

Just Enough Research QUOTES

1 " Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb. "

― Erika Hall , Just Enough Research

2 " You can optimize everything and still fail, because you have to optimize for the right things. That's where reflection and qualitative approaches come in. By asking why, we can see the opportunity for something better beyond the bounds of the current best.
Even math has its limits. "

― Erika Hall , Just Enough Research

3 " A large corporation is more like Australia: it’s impossible
to see the whole landscape at once and there are so many things
capable of maiming or killing you. "

― Erika Hall , Just Enough Research