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1 " In California, the state's huge dairy herd produces twenty-seven million tons of manure a year, the particulates and vapors from which have helped to make air quality in the argiculturally intensive San Joaquin Valley worse than it is Los Angeles. "
― Paul Roberts , The End of Food
2 " There are other, more subtle downsides to this new model of global produce. Because consumers have come to expect their produce to be as uniform and blemish free as packaged foods, retailers insist that fruits and vegetables meet exacting criteria for quality, visual attractiveness, size and weight. "
3 " Food production may follow general economic principles of supply and demand; it may indeed create employment, earn trade revenues and generate profits, sometimes considerable profits; but the underlying product - the thing we eat - has never quite conformed to the rigors of the modern industrial model. "