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101 " إن الكتب نفسها ليست في أهمية الأفكار والمعرفة التي تحتويها، "
― Josh Kaufman , The Personal MBA: Master the Art of Business
102 " Advertising is the tax you pay for being unremarkable. —ROBERT STEPHENS, FOUNDER OF GEEK SQUAD "
103 " I can’t give you a surefire formula for success, but I can give you a formula for failure: try to please everybody all the time. —HERBERT BAYARD SWOPE, PULITZER PRIZE–WINNING JOURNALIST "
104 " It always pays to assume your prospects begin in a state of Preoccupation. Begin your marketing approach in a way that breaks their Preoccupation and earns their Attention. "
105 " Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don’t exist don’t care how smart you are. —MARC ANDREESSEN, VENTURE CAPITALIST AND FOUNDER OF NETSCAPE AND NING.COM "
106 " Zappos could easily advertise "free expedited shipping", but they don't-the surprise is far more valuable. "
107 " All the beautiful sentiments in the world weigh less than a single lovely action. —JAMES RUSSELL LOWELL, NINETEENTH-CENTURY POET "
108 " If you’re interested in more detail on this topic, I highly recommend Financial Intelligence for Entrepreneurs by Karen Berman and Joe Knight with John Case. "
109 " When financial wizardry and short-term returns trump prudence and long-term value creation, customers and employees suffer. "
110 " If you’re not embarrassed by the first version of your product, you’ve launched too late. —REID HOFFMAN, FOUNDER OF LINKEDIN "
111 " Любить идею что-то делать / кем-то быть и любить действительно что-то делать / кем-то быть - совсем не одно и то же "
112 " Market matters most. And neither a stellar team nor a fantastic product will redeem a bad market. . . . Markets that don’t exist don’t care how smart you are. —MARC ANDREESSEN, VENTURE CAPITALIST AND COFOUNDER OF NETSCAPE "
113 " Every business is fundamentally limited by the size and quality of the market it attempts to serve. The Iron Law of the Market is cold, hard, and unforgiving: if you don’t have a large group of people who want what you have to offer, your chances of building a viable business are very slim. "
114 " Large companies move slowly. Good ideas often died on the vine because they had to be approved by too many people. "
115 " Climbing the corporate ladder is an obstacle to doing great work. I wanted to focus on getting things done and making things better, not drafting memos, sitting in meetings, and positioning myself for promotion. "
116 " Mental Simulation, our minds are designed to automatically imagine the consequences of our actions. You can use this natural tendency to your advantage by helping your prospects imagine the positive experiences they’ll have. "
117 " If you encourage your prospects to Visualize what their life will look like after purchasing, you increase the probability that they’ll purchase from you. "
118 " It is better to have an approximate answer to the right question than an exact answer to the wrong question. —JOHN TUKEY, "
119 " I can’t emphasize this enough: the quickest and easiest way to screw up your life is to take on too much debt. The primary reason people spend decades working in jobs they despise is to pay off their creditors. Financial stress can destroy relationships, threaten your health, and jeopardize your sanity. "
120 " Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. —SETH GODIN "