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This is Marketing: You Can't Be Seen Until You Learn To See QUOTES

This is Marketing: You Can't Be Seen Until You Learn To See QUOTES

1 " Based on who they are and what they want and what they know, everyone is right. Every time. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

2 " If you bring your best self to the world, your best work, and the world doesn’t receive it, it’s entirely possible that your marketing sucked. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

3 " Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

4 " Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

5 " The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

6 " If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

7 " The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

8 " Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

9 " Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

10 " It’s impossible to create work that both matters and pleases everyone. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

11 " You’re not running around grabbing every conceivable lock to try out your key. Instead, you’re finding people (the lock), and since you are curious about their dreams and desires, you will create a key just for them, one they’ll happily trade attention for. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

12 " They say the best way to complain is to make things better. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

13 " A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

14 " Service to the change they seek to make. Willing to tell a story that resonates with a group that they care enough to serve. There could be an overlap. It’s possible that it’s the way you feel right this minute, but it might not be. The version of you on offer might run many layers deep, but it can’t possibly be all of you, all the time. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

15 " How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

16 " Yes, the Internet is a discovery tool, but no, you’re not going to get discovered that way. Instead, you will make your impact by uniting those you seek to serve. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

17 " We sell feelings, status, and connection, not tasks or stuff. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

18 " When in doubt, assume that people will act according to their current irrational urges, ignoring information that runs counter to their beliefs, trading long-term for short-term benefits and most of all, being influenced by the culture they identify with. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

19 " Organize your project, your life, and your organization around the minimum. What’s the smallest market you can survive on? "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See

20 " The status quo doesn’t shift because you’re right. It shifts because the culture changes. And the engine of culture is status. "

― Seth Godin , This is Marketing: You Can't Be Seen Until You Learn To See