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21 " Samsung still needed to refashion its brand image. There was a worrisome phrase floating around the business world in the 1990s, the “Korea discount.” This term, more politely called the “emerging market discount,” meant either that Korean companies were undervalued on the stock exchange or that Korean commercial goods had to be sold at a cut rate in order to be competitive on the global market. "
― , The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture
22 " July 1998, CEO Yun and nine other Samsung executives locked themselves up in a hotel and wrote their resignation letters. They made a pact that they would put the letters away for five months, at the end of which they would actually resign if they didn’t cut company costs by 30 percent. "
23 " Korean-made video games now constitute a quarter of the world market. Even most Koreans have no idea how big Korea’s gaming industry. "
24 " 2002, three years ahead of schedule and just one year after Forbes called the idea “off the wall,” Samsung’s market capitalization exceeded Sony’s. By 2005, its market cap of $75 billion was twice that of Sony’s. "
25 " Right now the third world countries are too poor for most western nations to care about. This is where Korean has a peculiar, unreproducible advantage over ever single other national that has been a global pop culture power: it was once a third world country. Thus Korea understands the stages of other nations' development; it has carefully studied these cultures to determine what kinds of "K-culture" products would be most favored there. And Korean economists are hard at work gauging the rate at which these nations will become wealthier and have purchasing power. You can bet that once the citizens of these countries are able to afford to buy mobile phones and washing machines, they'll buy Korean brands. Why? They're already hooked on Korea the Brand. If this sounds like a national campaign, that's because it is. The South Korean government has made the Korean Wave the nation's number one priority. (p. 6) "
26 " culture critic Lee Moon-won opined, “Hallyu started with Samsung.” In other words, the popularity of Korean music and movies is hard to separate from the confidence that Samsung created in Korea the Brand. "
27 " Hallyu started with Samsung.” In other words, the popularity of Korean music and movies is hard to separate from the confidence that Samsung created in Korea the Brand. "
28 " Việc sở hữu nhiều bằng sáng chế và phát minh có vẻ hấp dẫn, nhưng lịch sử lại có rất nhiều phát minh thất bại vì ra mắt thị trường quá sớm. "
29 " Lee, like most South Korean officials, approaches the issue coolly. “The North Korean regime is not crazy. They are very calculating. They don’t observe any rules; they use extortion. Basically, they’re a criminal organization, but not crazy.” Lee "
30 " Lee believes, as do the vast majority of South Koreans, that North Koreans are not so stupid that they fail to see the likelihood of mutually assured destruction if war breaks out. “They know if they start conflict, they will be eliminated right away. That would mean the end of their regime. But they also know the world is very weak in the face of someone who doesn’t play by the rules. They know they can get a good deal no matter what.” By "