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1 " Furthermore, a society with no sense of the past, with no sense of the human role as significant not merely in experiencing history but in creating it can have no sense of destiny. And what kind of society is it that has no sense of destiny and no sense of self? That has no need or will to measure itself by the record of human achievement and the range of human endowment? And here we may pause to ask what our society measures itself by. Is it only by the ability to gratify immediate appetites, capacity for consumption, and the GNP? "
― Robert Penn Warren , Democracy and Poetry
2 " As for the public, the PR man, like the advertising expert and others who deal with people in the lump, including a number of would-be-statesmen and redeemers-at-large, conceive of that body as composed of non-ideographic units which are to be regarded not as ourselves but as, ultimately, gadgets of electrochemical circuitry operated by a push-button system of remote control. In fact, in dealing with the public in a purely technological society, the very notion of self is bypassed by various appeals to an undifferentiated unconscious, such appeals often having little or no relation to the vendible object or idea; in this connection history gives us to contemplate the fact that the psychologist J.B. Watson, the founder of American behaviorism, wound up in the advertising business. So history may become parable. "
