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Learning from the Future: Competitive Foresight Scenarios QUOTES

Learning from the Future: Competitive Foresight Scenarios QUOTES

1 " If the strategy is designed to attain breakthrough marketplace leadership, it can't merely anticipate and adapt to industry change. Instead, the strategy must be designed to drive and direct the process of change, a bold goal. "

― , Learning from the Future: Competitive Foresight Scenarios

2 " Predictions - that is, forecasts of what will happen - are usually wrong. Projections - estimates of future possibilities - help us imagine the future and think out what actions to take if it came about. "

― , Learning from the Future: Competitive Foresight Scenarios