The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses QUOTES

2 " Visionaries are especially afraid of a false negative: that customers will reject a flawed MVP that is too small or too limited.
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The solution to this dilemma is a commitment to iteration. You have to commit to a locked-in agreement—ahead of time—that no matter what comes of testing the MVP, you will not give up hope. Successful entrepreneurs do not give up at the first sign of trouble, nor do they persevere the plan right into the ground. Instead, they process a unique combination of perseverance and flexibility. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

4 " ...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

6 " We must learn what customers really want, not what they say they want or what we think they should want. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

8 " if you cannot fail, you cannot learn. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

10 " A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

12 " The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

14 " The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

16 " When blame inevitably arises, the most senior people in the room should repeat this mantra: if a mistake happens, shame on us for making it so easy to make that mistake. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

18 " Build-Measure-Learn feedback loop is at the core of the Lean Startup model. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

20 " Customers don’t care how much time something takes to build. They care only if it serves their needs. "

― Eric Ries , The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses