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Running Lean: Iterate from Plan A to a Plan That Works QUOTES

Running Lean: Iterate from Plan A to a Plan That Works QUOTES

1 " Life's too short to build something nobody wants. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

2 " When people need to get a job done, they hire a product or service to do it for them. The marketer’s task is to understand what jobs periodically arise in customers’ lives for which they might hire products the company could make. — Clayton M. Christensen "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

3 " The structure of this interview largely follows a usability testing format described by Steve Krug in his book, Rocket Surgery Made Easy (New Riders Press). I "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

4 " Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

5 " Startups that succeed are those that manage to iterate enough times before running out of resources. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

6 " Waste is any human activity which absorbs resources but creates no value. — James P. Womak and Daniel T. Jones, "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

7 " Your customers’ customers are your customers. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

8 " All men dream: but not equally. Those that dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible. — T.E. Lawrence, “Lawrence of Arabia "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

9 " So the question we are called on to answer is no longer primarily, “can it be built?”, but rather, “should it be built? "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

10 " The key is to build a continuous learning culture of experimenters versus specialists, where it's everyone's job to be accountable toward creating and capturing customer value. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

11 " How to craft a unique value proposition "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

12 " In a Lean Startup, traditional department labels like “Engineering,” “QA,” “Marketing,” and so forth can get in the way and create needless friction. Eric Ries instead recommends organizing around two teams, the Problem team and the Solution team. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

13 " While passion and determination are attributes that are essential in order
to drive a vision to its full potential, if they are left unchecked, they can also
turn the journey into a faith-based one driven by dogma. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

14 " If you can’t convert a warm prospect in a 20-minute face-to-face interview, it will be much harder to convert a visitor in less than eight seconds on your landing page. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

15 " Waste is any human activity which absorbs resources but creates no value. — James P. Womak and Daniel T. Jones, Lean Thinking (Free Press) "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

16 " Don’t Just Roll the Dice. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

17 " Your job isn’t just building the best solution, but owning the entire business model and making all the pieces fit. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

18 " At every stage of the startup, there are a set of actions that are “right” for the startup, in that they maximize return on time, money, and effort. A lean/bootstrapped entrepreneur ignores all else. "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

19 " Positioning: The Battle for Your Mind "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works

20 " Will customers want the product we’re building? Will they pay for it? Can we provide a service profitably? And "

― Ash Maurya , Running Lean: Iterate from Plan A to a Plan That Works