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21 " Never make it too easy for your prospects "
― Dharmendra Rai ,
22 " If a product is perceived as unique but not perceived as useful why would anyone think of buying it ? "
23 " If I were to tell you – I am the only trainer in the world that wears only purple clothes & accessories – I may certainly be perceived as unique but you would think -how would that uniqueness create utility for you ? "
24 " If a product is perceived as useful but not as unique it is a commodity . Commodities compete on price , have wafer thin margins & are a highly risky endeavour . Why sell a commodity when you could sell a brand ? "
25 " Plenty of people think merely having a unique product will automatically make people perceive it as unique . They won’t unless the seller toots its horn all over town about it ! "
26 " So much can be learnt by observing motivations of our ancestors "
27 " Raza : “ The bow and arrow was once the pinnacle of weapons technology. It allowed the great Genghis Khan to rule from the Pacific to the Ukraine.Today-- whoever has the latest Stark weapons rules these lands. Soon it will be my turn “End of sceneToday picture Fortune 500 CEOs whispering to their top men “ Today – whoever has the latest sales weapons rules the world . Soon it will be our turn – thanks to Invisible Selling - Behavioural Economics & More . Get that Rai bloke to train all our guys "
28 " There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place ! Brace yourself ! Here is the shortest scientific statement on branding you ‘ll ever hear ! It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings Here it goes ! A successful brand is one that is perceived to be USEFUL & UNIQUE "
29 " Harry Potter Vs Lord Voldemort Invisible Selling is like magic . It can be used as if you are Harry Potter or as Lord Voldemort . I request you to use it like Harry & not like Voldemort . Also the understanding of it will protect you from people who use these powerful strategies to hijack your rational brain & sell useless products to you or influence you in a harmful way Hence deploy ethically & protect smartly "