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1 " Japanese people like New Zealand, the quality of education, the beautiful natural surroundings, the value for money and the perceived high safety aspect. These unique characteristics attract tourists, working holidaymakers and students alike. "
― , Buyer Behaviour of Japanese Students in New Zealand
2 " Japanese consumers require and expect a lot of detailed information when making a purchase decision. "
3 " Education is highly respected in Japan and so there is a cultural desire to be highly educated which drives Japanese to undertake study, particularly English "
