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21 " Wealth eludes most people because they are preoccupied with events while disregarding process. Without process, there is no event. "
― M.J. DeMarco , The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!
22 " The King: Your execution - The Queen: Your marketing - The Bishop: Your customer service - The Knight: Your product - The Rook: Your people - The Pawn: Your ideas. "
23 " You could own the best hotel in the world located on the best beach in California, but if customers are treated like inconveniences and requests go unfulfilled, they won’t return. "
24 " Someday is dangerous and paralyzing. It traps you in land of Nowheresville. Someday is here, now, pristine and clean and begging no allegiance for tomorrow. The "
25 " Opportunity drives through your neighborhood frequently, and when it does, you have to grab that bitch. Evaluate "
26 " The global recession has exposed the Slowlane for the fraud it is. With no job, the plan fails. When the stock market loses 50% of your savings, the plan fails. When a housing crisis erases 40% of your illiquid net worth in one year, the plan fails. The plan is a failure because the plan is based on time and factors you can’t control. Unfortunately, millions of people have faithfully invested decades into the plan only to discover the ugly truth: The Slowlane is risky and insufferably impotent. "
27 " The average American watches more than four hours of TV each day. In a 65-year life, that person will have spent nine years glued to the tube. Why? Simple. Life sucks. Life needs an escape. Life is no good.Show me someone who spends hours online playing Mafia Wars or Farmville, and I'll show you someone who probably isn't very successful. When life sucks, escapes are sought. I don't need television because I invested my time into a real life worth living, not a fictitious escape that airs every Tuesday night at 8 p.m.Again, majority thinking yields mediocrity, and for that majority, time is an asset that is undervalued and mindlessly squandered. "
28 " Change creates millionaires. Those who observe and take advantage of change will be the new millionaires and billionaires. "
29 " Debt needs a constant drip of blood, and that blood comes from your gas tank of life: time. And since time is fixed, an increase in indentured time comes from only one source: your free time. "
30 " Lead generation services often provide a service to consumers while simultaneously aggregating a non-homogeneous industry. This is what I did for the limousine industry. I pooled a highly fragmented industry into one centralized source, brought consumers into the mix, and sold that consumer information to limo companies. "
31 " People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide "
32 " Today is the starting line for the rest of your life. Yes, today is the tomorrow you worried about yesterday. The problem with the past is that we remember memories we shouldn't, and we don't forget what we should“ If your eyes are stuck in the rearview mirror, you're stuck in the past. If you're stuck in the past, you're not looking ahead. If you're not looking ahead, you can't hit the mark of your future.The universe doesn't care about your past. It is blind to it. The universe doesn't care that I wore pink pants in high school. (Hey, remember Miami Vice?) The universe doesn't care that I got in a fight with Francis Franken and lost. The universe doesn't care about your MBA from UCLA, your drug-dealing father, or that you wet your bed in junior high. The universe simply doesn't care. One person and one person only weaponizes past transgressions: you. "
33 " If the universe doesn't remember, why should you? Being the youngest of three siblings, you can bet I was the subject of some vile comments. Fat, stupid, you name it. However, just because my brother called me an idiot for 12 years doesn't make it my reality. Your past never equals your future unless you allow it.Think about a coin flip. No matter how many times it's flipped, the next flip is always random. Probability cannot be attached to a future flip based on the past. Your past is the same. Just because you failed at five relationships doesn't mean your next will fail, especially if you learn from them! Just because you flipped burgers three hours ago doesn't mean you can't be a millionaire next year. The universe forgets, just like the universe forgot I mopped floors and delivered pizza not long ago. "
34 " Excitement (wants and desires) serves as passionate fuel, as does discontent (undesirable situations). Both allowed me to do what others wouldn’t. If you find yours, you will too. "
35 " Luck is introduced when you play. If you don’t play, you can’t win. Unfortunately, Sidewalkers assign luck to events of mystical chance. They don’t see the manipulated probabilities imbued by process which makes the chance possible. If you want luck, dive "
36 " Unfortunately, this is the paradox you’ll face if you fear failure and refuse to release the brakes. The sweat of success is failure. While you can’t build cardiovascular endurance without sweating, you can’t experience success without failure. Failure is simply a natural response to success. If you avoid failure you will also avoid success. You can’t drive the road to wealth with the brakes engaged. "
37 " Again, majority thinking yields mediocrity, and for that majority, time is an asset that is undervalued and mindlessly squandered. "
38 " If your past defines your existence, it will be impossible for you to become the person you need to become in the future. "
39 " When you trust everyone, you engage in business opportunities that violate the Commandment of Control. You allow others to dictate your financial road trip. And when that happens, you crash and burn. There is only one person you can blindly trust in this world, and that is YOU. "
40 " Your business is a spouse. Quit cheating and give one business all of your attention. You will get out what you put in, and rationing your time among mistresses is a slow prescription to lackluster incomes and asset values. "