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Hegarty on Advertising QUOTES

Hegarty on Advertising QUOTES

1 " Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce. "

― , Hegarty on Advertising

2 " You're only as good as your next idea. And if you can't agree on that, then it's time to walk. "

― , Hegarty on Advertising

3 " The first lesson of branding: memorability. It's very difficult buying something you can't remember. "

― , Hegarty on Advertising

4 " Better to be known for something than be forgotten for nothing. "

― , Hegarty on Advertising

5 " Do interesting things and interesting things will happen to you. "

― , Hegarty on Advertising

6 " The function of advertising is simply to promote and sustain competitive advantage for brands. "

― , Hegarty on Advertising

7 " Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. "

― , Hegarty on Advertising

8 " We're all creative, it's just some of us earn our living by being so. "

― , Hegarty on Advertising

9 " We haven't come this far to be ordinary. "

― , Hegarty on Advertising

10 " What the heart feels today, the head will know tomorrow. "

― , Hegarty on Advertising

11 " Obsessing about one medium versus another is a waste of energy - it is the cultivation and management of ideas, and the people who generate them, that is the crucial factor. "

― , Hegarty on Advertising

12 " The unpredictability is what makes what we do in advertising so exciting – you literally don’t know where you’re going to end up. Creativity isn’t about predictability – it has to surprise and challenge, it has to be daring and yet motivating. "

― , Hegarty on Advertising

13 " You have to accept the creative process is completely dysfunctional. If you deny that fact, you will ultimately fail. "

― , Hegarty on Advertising

14 " Creativity can change the way we feel about something and will stay with us for eternity. "

― , Hegarty on Advertising

15 " Technology is a delivery system – you just have to make sure what you’re delivering is memorable and motivating. "

― , Hegarty on Advertising

16 " You cannot create great work unless a little bit of you goes into it, be it your heart, your soul or your beliefs. "

― , Hegarty on Advertising

17 " But each of us has our own journey: the place you were born, your early memories, experiences, loves, hates – all of these things go into making you who you are. It is why you are unique and why that uniqueness must go into your creativity. "

― , Hegarty on Advertising

18 " The trick is to make the information interesting and relevant – in the world of marketing communication understanding those two words, interesting and relevant, has filled a library. "

― , Hegarty on Advertising

19 " Even though a person may never buy what you sell, the fact that they know about what you are selling adds value to it. This "

― , Hegarty on Advertising

20 " How that creative thinking is deployed will change and evolve – it will be a continually moving target. To nail your colours to any particular medium or technology will sow the seeds of your destruction. "

― , Hegarty on Advertising